Tag Archives: Alaska Air

Interesting tidbit out of ALASKA AIR annual reports filing with SEC 10-K on 02/11/2016

AlaskaAir

Every year publicly traded companies have to file FORM 10-K Annual report with UNITED STATES SECURITIES AND EXCHANGE COMMISSION (SEC).

ALASKA AIR GROUP, INC. (Alaska Air) filed this Form 10-K on 02/11/2016. The form is public information and can be found here:  10-K ALASKA AIR GROUP, INC.

Apparently, Alaska Air “Mileage Plan™ revenues represent approximately 11% of Air Group’s total revenues. Furthermore, our Mileage Plan™ helps drive more revenue by attaining new customers and building customer loyalty through the benefits that we provide. The Mileage Plan™ provides more value per dollar spent on the Alaska Airlines Visa Signature card”. It is good that Company values Loyalty Program. Plus they a planning to increase bonus miles awarded by Alaska Airlines Signature Visa card from current 25,000 to 30,000 after spending $1,000 in first 3 month in May 2016.

It does not sounds like the Alaska Airlines Visa® Business Card will have an incised bonus. Currently it offers 25,000 Bonus Alaska Airlines miles after your first purchase with $75 annual fee (not waved first year).

Company “strategy is to focus on serving a few key markets, including Seattle, Los Angeles, Anchorage, Portland, and Hawaii . A significant portion of our flights occur to and from our Seattle hub. In 2015, passengers to and from Seattle accounted for 61% of our total passengers.”

 

AGREEMENTS WITH OTHER AIRLINES

 

 

Frequent
Flier
Agreement
Codeshare —
Alaska Flight # on
Flights Operated by
Other Airline
Codeshare —
Other Airline Flight #
on Flights Operated by
Alaska / Horizon / SkyWest
Aeromexico
Yes
No
Yes
American Airlines(a)
Yes
Yes
Yes
Air France
Yes
No
Yes
British Airways
Yes
No
No
Cathay Pacific Airways
Yes
No
Yes
Delta Air Lines(a)
Yes
Yes
Yes
Emirates
Yes
No
Yes
Icelandair
Yes
No
Yes
Hainan Airlines
Yes
No
No
KLM
Yes
No
Yes
Korean Air
Yes
No
Yes
LAN S.A.
Yes
No
Yes
Fiji Airways(b)
Yes
No
Yes
Qantas
Yes
No
Yes
Rav’n Alaska
Yes
Yes
No
PenAir(b)
Yes
Yes
No

Tikets are distributed through three primary channels:

2015

Alaskaair.com 60%
Traditional agencies 23%
Online travel agencies 11%
Reservation call centers 6%
Total 100%
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